Film & Video

1. Lifx - Commercial

Targeting different user groups, we created two spec commercials featuring distinctive features for Lifx smart bulb.

The 30s ‘Horror Game’ spec creates a humourous twist to   promote the light bulb’s unique selling point “lighting for every mood”—the customisble color atmosphere.

The 30s ‘Sunrise’ spec targets the user who would be drawn to  the morning wakening feature of the light bulb. In addition, the piece highlight the remote control feature of the product when revealing the dark morning in the end.

Director - Xinyi Tang
Cinematographer - Ryan Lee
Producer - Tajayona Harris
Art Director - Emily Park
Assistant Camera - Dominique Cruz, Damien Rivera
Gaffer: Alexandria Douglas
Shelby Coleman, Tejan, D’Andre